Stop running 3 tests per year.
Start shipping 3 per month.

The only A/B testing tool built for velocity and executive buy-in. Free testing infrastructure. Paid features that force discipline and prove ROI.

Free tier available at launch. No credit card required.

Your testing program has a credibility problem

Velocity Crisis
You run 2-3 tests per year instead of per month. Not because you don't understand testing, but because you lack the discipline and process to maintain cadence.
Executive Disconnect
Leadership sees p-values and conversion rates. They want business impact. You can't effectively communicate how testing drives revenue, retention, or strategic goals.
Wrong Solution
Existing tools solve technical problems (running tests) but ignore organizational problems (testing rhythm, backlog prioritization, executive communication).

Testing infrastructure is free.
Process and communication cost money.

Because the hard part isn't running tests. It's shipping them consistently and proving they matter.

Impact View: Show execs what they care about

Automatically group tests by business goals. Calculate real impact on revenue, retention, activation. Export to PDF or slides for exec reviews.

  • Tests organized by strategic goals, not arbitrary lists
  • Business metrics (revenue, LTV, retention) auto-calculated
  • One-click exports for leadership presentations
  • Justifies your testing program and your budget
Impact View dashboard screenshot
Calendar scheduling screenshot

Calendar: Force a testing cadence

Pre-schedule test slots. Drag and drop from backlog. Auto-start when slot begins. Auto-analyze when slot ends.

  • Weekly or bi-weekly test slots (you choose)
  • Eliminates "when should we test this?" paralysis
  • Automatic analysis and forced decision workflow
  • Slack notifications keep team aligned

Templates: Ship tests in minutes, not days

Pre-built test types for common scenarios. Default hypotheses, variants, metrics, and durations. Just customize and launch.

  • Pricing page variations, CTA copy, onboarding flows
  • Paywall timing, email sequences, feature adoption nudges
  • Common hypotheses and best practices included
  • Custom templates for your team (Team plan)
Template library screenshot
Prioritized backlog screenshot

Backlog: Know what to test next

Auto-rank test ideas by expected impact, effort, traffic requirements, and strategic alignment. Stop debating priorities. Start shipping.

  • Prioritization algorithm based on impact vs. effort
  • Traffic requirement calculations (no more under-powered tests)
  • Goal tags for strategic alignment
  • Clear next steps, always

Pricing built for growth teams

Free
$0
For teams getting started with A/B testing
  • 2 concurrent tests
  • Event tracking & results dashboard
  • Manual test management
  • 30-day history
  • Client SDK (JS/React)
  • Community support
Most Popular
Pro
$299/month
For teams serious about testing velocity
  • 5 concurrent tests
  • Impact View dashboard
  • Calendar-based scheduling
  • Test templates library
  • Auto-analysis on completion
  • Goal tracking & business metrics
  • PDF/slide exports
  • Slack notifications
  • Unlimited history
  • Priority support
Team
$799/month
For growth teams at scale
  • 15 concurrent tests
  • Everything in Pro, plus:
  • Team collaboration features
  • Custom test templates
  • Advanced backlog prioritization
  • Multiple team members
  • Custom integrations
  • Dedicated support

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